# PrimeForm

> Training intelligence for coaches of female athletes. Daily recovery and load advice based on HRV, sleep, training load, and menstrual cycle context.

PrimeForm is a B2B2C decision-support tool for gym owners and coaches. It provides daily training recommendations (Push / Maintain / Recover / Rest) for each athlete, based on biometric check-ins and Strava training data. Cycle phase context is optional but improves accuracy during the luteal phase.

## Core features

- **Daily athlete advice**: Push, Maintain, Recover, or Rest — with a one-line explanation
- **Coach alerts at 06:00**: Email with exceptions only — declining recovery, stacked peaks, sleep dips — plus a ready-to-send message per athlete
- **Agenda & periodization**: Plan goal races, get automatic taper/recovery calculation with cycle-phase correction (luteal = +2 days recovery). Conflict detection when races are too close
- **30-second daily check-in**: HRV, resting heart rate, sleep. Cycle phase is optional
- **Strava integration**: Training load syncs automatically
- **Calibration week**: First 7 days establish the individual's baseline — not population averages
- **Evidence-based**: Built on sports science, transparent about model assumptions and limits

## Target audience

- Primary: Gym owners, head coaches, performance coaches (B2B)
- Secondary: Female athletes (via their coach or directly)

## Pricing

- **Pilot** (free): 30 days, 10 athletes, full access, scorecard on day 30
- **Studio**: EUR 12.50/athlete/month (up to 25 athletes), monthly cancellable
- **Studio+**: Custom pricing for 50+ athletes with dedicated support

## Key pages

- [Home](https://www.primeform.nl/)
- [For Coaches](https://www.primeform.nl/voor-coaches)
- [For Athletes](https://www.primeform.nl/voor-atleten)
- [Evidence Library](https://www.primeform.nl/evidence)
- [HRV & Recovery](https://www.primeform.nl/evidence/hrv-en-herstel)
- [Female Cycle & Sport](https://www.primeform.nl/evidence/cyclus-en-sport)
- [Sleep & Performance](https://www.primeform.nl/evidence/slaap-en-prestaties)
- [Training Load & Periodization](https://www.primeform.nl/evidence/trainingsbelasting)
- [Contraception & Sport](https://www.primeform.nl/evidence/anticonceptie-en-sport)
- [Scientific Rationale](https://www.primeform.nl/evidence/scientific-rationale)
- [Model Assumptions](https://www.primeform.nl/evidence/model-assumptions)
- [Safety Limits](https://www.primeform.nl/evidence/safety-limits)
- [Privacy Architecture](https://www.primeform.nl/evidence/privacy-architecture)
- [Privacy Policy](https://www.primeform.nl/privacy)
- [Full LLM context](https://www.primeform.nl/llms-full.txt)

## Contact

- Website: https://www.primeform.nl
- Email: info@primeform.nl

## Important disclaimer

PrimeForm is not a medical device. It supports training and recovery decisions based on sports science data. It does not diagnose, treat, or prevent any disease or medical condition. When in doubt: consult a physician or physiotherapist.